Jennifer Davison Rossmell: CEO of Vero Orthopaedics & Neurology

Jennifer Davison Rossmell, BHA, FACMPE, is the Chief Executive Officer of Vero Orthopaedics in Vero Beach, Florida, where she’s spent over two decades shaping the future of orthopedic care on Florida’s east coast. With more than 26 years in the organization and a deep-rooted passion for people and purpose, Rossmell has built a leadership legacy grounded in collaboration, service, and resilience.

As CEO, Rossmell oversees the strategic direction and day-to-day operations of the practice, working closely with physicians, executive leaders, and frontline staff. Her leadership touches every corner of the organization—from financial oversight and compliance to marketing and team development.

“My greatest passion is people—our patients, employees, and physicians,” she shares. “Whether it’s managing costs without compromising care or nurturing a culture of collaboration, my goal is to make a lasting impact on everyone we serve.”

Originally from Ottawa, Canada, Rossmell began her healthcare journey on the clinical side as an Orthopedic Technologist. Just a few years in, she discovered her true calling in administration. Encouraged by her mentor, Vero Orthopaedics' previous CEO, Rossmell pursued a degree in Health Administration and worked her way through the ranks. When her mentor became ill, Rossmell stepped into the CEO role earlier than expected—a defining moment that tested her strength and shaped her approach to leadership. “She believed in me before I believed in myself,” Rossmell says. “The experience taught me that when life throws you challenges, you keep pushing forward.”

Today, Rossmell is a champion of servant leadership, a style that prioritizes the well-being of her staff, physicians, and patients. Her open-door policy fosters a workplace built on transparency, accessibility, and trust. “I don’t believe in rigid chains of command,” she says. “I want people to feel comfortable coming to me—my office is always open.”

Under her leadership, Vero Orthopaedics has become known not just for excellent care but for innovation and access. The practice offers same-day appointments and a seamless experience with on-site services including MRI, physical therapy, and durable medical equipment. It’s a model designed around the patient—a reflection of Rossmell’s belief that great care should be both high-quality and highly convenient.

Beyond the office, Rossmell is a mother of two daughters—one studying accounting at Florida State University and the other pursuing medicine at the University of Florida. She shares her home with two Mini Goldendoodles, Tory and Bella, and finds joy in reading, family time, and staying active. A lifelong dancer, she spent years teaching jazz, tap, and contemporary styles before devoting herself full-time to healthcare administration.

“I love what I do,” Rossmell says. “And I’m proud to be part of a practice that’s committed to not only excellent orthopedic care but to serving our community with compassion and integrity.”

To learn more about Vero Orthopaedics, visit www.veroortho.com.